Friday, October 10, 2008

ACR "Face of Radiology" campaign

Hello everyone,

I was nice to see everyone in SF last week!

I wanted to share this with you, as I think a combined effort from both OMRs and DMRTs can help in increasing awareness of the importance of having CBCT scans read by a radiologist. The American College of Radiology is trying to increase public awareness of the specialty of radiology and what radiologists can do for them. Self referral (the practice of the doctor reading his own films) is also prevalent in medicine. They've launched the "Face of Radiology" campaign last year with that objective in mind. If you go onto you'll find material that the ACR is asking radiologists to distribute to their patients, and a poster that clearly illustrates the amount of training that goes into becoming a radiologist. They also suggest modifying material to fit the clinician's specific services. You can take a look at the materials and see if anything will help you in your specific practice/business settings. These may help you in your everlasting battle to convince dentists to send scans for interpretation by a radiologist by educating your patients.



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