Tuesday, April 29, 2008

3D Symposium

i-CAT dental imaging centers:
The 3d imaging symposium for orthodontists and implantologists will take place on August 1-2, 2008 at the Doubletree Hotel Anaheim in Orange County, CA. The symposium speakers include:
Dr. Aaron Molen - 3DOrthodontics. Dr. Lucia Cevidanes 3D Superimpositions. Dr. Craig Scholz -Outsourcing to a dental imaging center. Dr. David Hatcher -Recognizing pathology. Mr. Chester Wang -Dolphin3D. Dr. Scott Ganz -The Interdisciplinary issues with implantology from diagnosis to treatment. Dr. Jack Krauser-The Interdisciplinary issues with implantology from diagnosis to treatment. Dr. Tom Marcel-Cone Beam in the Orthodontic office. Mr. Chris Land -3DMd. Dr. Joe Caruso -Cone Beam of Loma Linda. Dr. James Mah -Radiation & resolution issues. Mr. Jack Choi - Going Beyond Diagnosis and Mr. Art Curley -Standard of Care: Patient Refusal.

The exhibitors include: APF NewTom, Antomage, ddi, Dolphin, GAC TechnoCenter, i-CAT, Materialize, MME Consultants, Mobile CT Imaging, Orbit Dental Imaging Centers, Ortho II, C dental, Kodak Practice Works, PreSion 3D, Sirona, & SureSmile.
For more details see http://www.3dsymposium2008.com/ Note: the registration ends April 30, 2008.
My idea is to promote dental imaging centers that specifically utilize the i-CAT by obtaining (and sharing) exhibitor space. By combining our resources for this particular event, it would be very efficient marketing since you will not have to take time off of work. This is a cost effective method for you to promote your i-CAT without having to spend two days standing at an exhibit booth. If you wish to attend the symposium, registration is $595 and closes April 30, 2008. We would provide the attendees a folder containing general information about dental imaging centers and the i-CAT. There will also be a list of the i-CAT imaging centers that sponsored the exhibit. The attendee will be asked the location of his/her practice and information (provided by you) describing your particular dental imaging center will be included in the folder.
Unfortunately, it might be too late to promote this seminar to your orthodontic and implant referrals. I am emailing the link to my orthodontic and implant referrals to help them obtain a much better understanding of 3D imaging. Of particular interest is Dr. Craig Scholz’s topic, “outsourcing to a lab”. Part of Craig’s class will cover the extensive computer workup necessary to produce the i-CAT images. Most orthodontists and dental implantologists do not realize the extensive time and expertise required to generate the necessary images.
We do not have much time! The cost for the exhibit space is $1725 for two representatives. If we get six dental imaging labs to join in this venture, the cost will be less than $300 each. Respond now!

19 Comments:

Blogger M CARPENTER said...

We will be happy to help!Let me know. I won't be able to attend due to a new born about that time!

Matt

3:34 PM  
Blogger Matt Kroona said...

I'm in!

4:22 PM  
Blogger Kathleen Cox said...

Count me in!

4:37 PM  
Blogger Eric Iwamoto said...

Please note that this is not a local event, some of the exhibitors are imaging centers from Canada!
Please start preparing the literature material that you want handed out. I will have a customized banner for the exhibit table that will represent the participating dental imaging centers.
Remember, if you plan to attend the symposium, register by April 30.

6:37 PM  
Blogger Rocky Mountain Oral X-ray said...

Count me in too. As a matter of fact, I am thinking of bringing my entire staff!!
Marcelle

7:56 AM  
Blogger Matt Kroona said...

Rather than have a bunch of different literature to hand out from different labs, maybe we should try to establish a "Brand" that will identify us as a group. My idea is the "Southern California Independent I-Cat Cone Beam Imaging Centers". This connects us with the modality that they will hear a lot about (Cone Beam) as well as the ISI brand (i-Cat). It also sets us apart as independent rather than doctor owned, plus it tells them we are full service imaging centers, not just scanning centers. Each lab could have a standard information sheet that tells about their location, hours, equipment, services offered, etc. We would all look basically the same on paper and no one would be in the shadows of a lab with more flashy literature. Also, the person at the booth could answer questions about any particular lab by refering to the information sheet for that lab. Visitors could take a flyer with all the labs basic info, or take a sheet with detailed info on a specific lab. We could even put together a simple web site to direct people to with information about us.

What do you think?

8:08 AM  
Blogger M CARPENTER said...

Great ideas Matt! This sounds like it could be a very powerful marketing tool!

8:33 AM  
Blogger Matt Kroona said...

I guess if Colorado comes then we would need to leave out the "So Cal".

8:42 AM  
Blogger Eric Iwamoto said...

If anyone plans to attend the Symposium, remember to register by the deadline today, April 30. I will also need someone to assist with the exhibit duties for the entire two day event. I am allowed to bring only one person to assist with the booth duties for the entire event. That means if you plan on attending the symposium, you will need to pay the full course fee of $595. The cost of the assistant exhibitor person ($275) will be added to the final tab that will be divided between the participating labs for a sub total of $1775. There will be additional expenses for a custom table banner and perhaps even a customized imprinted glossy folder. My original plan is similar to Matt's and includes general informational sheets regarding dental imaging centers and the i-CAT. After inquiring about the location of the dentist's practice, specific material regarding the closest i-CAT dental imaging center office office would also be included.

10:36 AM  
Blogger Eric Iwamoto said...

Golden State X-Ray in North Hollywood, Croall Radiography in San Jose, Modesto Maxillofacial Radiology, Advanced Dental Imaging in Santa Barbara, Bakersfield Radiographics, Brockton Dental X-Ray in Riverside, Orange Coast Dental X-Ray in Huntington Beach, and Rocky Mountain Oral X-Ray in Colorado have already responded. I am still waiting to hear from several other dental imaging centers.

12:33 PM  
Blogger devery said...

Ok, Ok, I am in but must tell you that I would not be a candidate to help with the booth. I have my hands full with the up coming AADMRT convention October 2-4 in San Francisco. Maybe I should consider one of these speakers for the fall meeting. I will probably attend the 3D Symbosium.

12:48 PM  
Blogger Eric Iwamoto said...

To clarify, I will 'man' the booth with one other individual for the entire two day seminar. You are not required to assist at the booth. Your only responsibility is to share in the overall expense and to provide the material regarding your specific dental imaging center.

2:02 PM  
Blogger Duane said...

Thanks, Eric, for being my nursemaid

3:38 PM  
Blogger Eric Iwamoto said...

HA! HA! Glad I could help. Duane needed a little assistance to open a Gmail account to post on the blog.

3:40 PM  
Blogger Merry Hampton said...

Hi All,
Eric, I hope you received my phone message. I am in as well, Please let me know what I can do to help.

4:28 PM  
Blogger Eric Iwamoto said...

I have been approached by a dental imaging center that is interested in joining our exibit. This individual has a NewTom and asked to be included since the premise of the symposium is 3D imaging. ISI, AFP and Sirona will all have displays at the Symposium. Should we open this up to all imaging centers that have cone beam units, regardless of brand? What are your thoughts and comments?

5:30 PM  
Blogger Matt Kroona said...

In my humble opinion, adding a "non i-Cat" lab to the "brand" dilutes it significantly. There's nothing wrong with "non i-Cat" CBCT imaging centers, but if you recall our excellent speaker at the spring seminar, he talked about the positive effects of brand transfer - people feeling positve about me because of my association with another positive brand. We could be the "Independent Cone Beam CT Imaging Centers" but if we do that, we lose the positive association of the i-Cat name and reputation. In that case, let's just be AADMRT and ask the organization to foot the bill.

7:13 PM  
Blogger Eric Iwamoto said...

Since this particular subject is not entirely i-CAT related, it's time to take this post off the i-CAT blog. Any future correspondence regarding the group exhibit at the 3D Symposium 2008 will be handled via email. My contact email is: eric@goldenstatexray.com

12:25 PM  
Blogger Amnon said...

Hi Friends,
I think you should stay as an "iCAT Force" this will give you a big marketing advantage!!
We did that in Israel a couple of times. We printed a brochure it had a nice map of Israel with iCAT imaging centers indicated etc.
in addition every center brought his referral slips.
We prepared shirts with iCAT logo.
we had 2 computers, one connected to an Eizo screen & one to a huge Plasma screen running images & animations, & of course we stopped it from time to time in order to demonstrate for a bunch of Docs on the plasma,

3:48 PM  

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